Eidos Interactive Ltd. and Microsoft have partnered up to deliver Tomb Raider: Anniversary to its Xbox 360™ customers exclusively via episodic content. Those who own Tomb Raider: Legend will be able to purchase the game through the Xbox Live® Marketplace. This is the first time that the entire retail version of a game will be made available for purchase through the Xbox Live® Marketplace. As online digital distribution continues to develop and evolve, I believe more companies will adapt to this type of outlet for the release of exclusive content. While Anniversary has already been released in versions for Games for windows and the competing PS2 console, the serialized version for the Xbox 360™ will be released in four episodes with the first two due out in September followed quickly by the other two. Just to be on the thorough side, Microsoft does plan to release a full retail version to stores for the 360 at a later date. Accessing the online content will require an authentic copy of the 360 game Tomb Raider: Legend.